Fyhair

Hair & Beauty

1 Jan

Southport’s Hottest Salon

Very much like the raw element, FYHAIR almost has two sides to its personality as a brand. On the one hand, you have the warm, nurturing properties of a controlled and welcoming communal fire. A beacon of light and warmth, it’s a place where people come together to feel safe, secure and protected. However, like any natural fire, if left unchecked or introduced to the wrong substances, energy or space, it can evolve very quickly into a formidable force that many would be best not to trifle with.

The FYHAIR brand mark is the visual representation of the brand's warm and caring yet wild personality. The flames curve as they rise, emulating wavy, pristine locks flowing gently in the breeze. Pay close attention to the negative space within the brand mark and you may even see the face of the brand’s spirit animal, a lioness, displaying the brand’s fearless, hardworking and proud nature within the visual identity.