Why Should You Use Social Media Ads In 2024?

26 May

I mean, why shouldn't you? We all know social media is a passive part of everyone's lives; it's where we look up an old friend, research a company, or watch reviews. It's a prime opportunity for you to speak to your audience.

But how do you get seen? 🤔

Don't Overlook Paid Social Ads!

Businesses often fall into the trap of assuming that organic content alone will magically reach their target audience as if it gets delivered by Alladin on his magic carpet.

But, the truth is - relying only on this to expand your reach means you are missing out on lots of potential customers!

Sure, organic social media posts have their place in building brand identity and community engagement, but relying only on this to expand your reach is like fishing in a pond when there's a whole ocean out there!

So, Why Are Social Media Ads Important?

Well, let us tell you why you need to start using social media ads for your business like:

Increase brand awareness: Unlike organic content, which relies on chance for visibility, paid ads guarantee you'll actually be seen in users' feeds or timelines. Not bad, not bad 😎Better conversion rates: Target specific audiences with tailored messaging to reach people who are more likely to purchase what you're selling. Ka-ching!
Low-cost advertising: Social media ads are low-cost compared to traditional marketing channels, such as TV, radio, or print. So, there's no excuse!
In-depth analytics: You can see instantly how your campaigns are doing and use this to improve your business's marketing in the future. But be warned, it's really addictive!

Which Platforms Should I BE UsING For Social Ads?

One platform we love for ads is Facebook - or Meta if you want to get fancy. Once you've made an ad, you can easily publish it to both Facebook and Instagram for even more reach. It's like two for the price of one!

Facebook has 2.9 billion monthly users, while Instagram has 2 billion monthly users. So, if you aren't already using these platforms to connect with your audience, what are you doing?

There's no excuse for you. I mean, think about the untapped market you're missing out on!!

So, Are Social Media Ads Still Useful?

The answer is yes! And if you haven't realised this by now, we need to have a chat. But seriously, social media advertising is a massively overlooked opportunity right under your nose.

Whether you're looking to boost brand awareness, drive sales, or reach the right audience (at a low cost 😉), social media ads are a very effective tool for your business.