Wait, Pepsi had another rebrand?!
Gaz was getting his afternoon Pepsi Max from the corner shop when he noticed the new Pepsi logo. Then he shared this with us (not the drink, of course!), and we knew we had to have our say about it.
Pepsi has gone with a bolder, more modern take on its well-known icon; according to PepsiCo senior vice president and chief design officer Mauro, the new logo design is to "connect future generations with the brand's heritage" by using distinctive historical features of the Pepsi brand with "contemporary elements".
What’s the difference?
Previously, the name was all lowercase and separate from its brand mark. Now, both the brandmark and name are combined with the Pepsi name in all capitals.
The colour palette has also transformed, introducing a new powerful and eye-catching electric blue and black, which Pepsi said helps to "bring contrast, vibrancy, and a contemporary edge" to the classic Pepsi palette.
how this plays into their marketing strategy
This increased use of black also appears in their new logo, which Pepsi said is "a growth driver" for their popular Zero Sugar range to better connect the product with the Pepsi Blue across the brand.
We also noticed an interesting new visual pattern, which has been introduced in the form of the Pepsi pulse. This caught our attention as PepsiCo says the pulse evokes "the ripple, pop and fizz" of Pepsi-Cola and "brings the rhythm and energy of music".
Which we feel is a really cool asset to bring the Pepsi brand to life across all aspects of media.
NEW BRANDING GLOBAL LAUNCH
The new branding has now rolled out and is starting to fill stores across the globe; keep your eyes peeled next time you go shopping to see their new logo.
Watch the official video for Pepsi’s rebrand below:
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