Longer Videos Are Making A Comeback

10 Aug

TikTok's algorithm now boosts longer videos

Remember when TikTok was all about those quick, snappy videos? Not anymore. The app that's been ruling the short-form video scene is now giving creators the green light to stretch their videos to up to 10 minutes long!

TikTok has switched up its algorithm to boost longer video content as a response to the constantly evolving demands of social media and to keep up with its competitors, YouTube and Instagram.

We’ve even seen our longer videos perform better, especially when the content is natural, raw and authentic. It seems to us that this is what the platform has been missing.

The secret to boosting loyalty & engagement

Longer videos are making a powerful comeback, which is an opportunity your business can't afford to overlook! Longer videos are a game-changer, and here's why you should jump on board:

Deeper engagement: provide more detailed information, offering valuable insights and content, keeping your audience engaged in your brand.
Increase brand loyalty: longer video content gives your audience a chance to truly get to know your brand, building trust and keeping them coming back for more.
Build authority: they help establish your brand as an authority in your industry by offering comprehensive insights and valuable content.

Shift your strategy to captivate your audience

The comeback of longer content is shaking up the digital world, and brands better get on board to stay in the game. It's clear that audiences are looking for deeper, more engaging video content.

Spice up your strategy by using snappy short-form videos for eye-catching promos and teasers while using longer videos for deep dives and educational gems. Time to up your content game!